EFEKTIVITAS PELAYANAN RUMAH SAKIT TENTARA NASIONAL INDONESIA ANGKATAN DARAT (TNI-AD) SALAK BOGOR SEBAGAI INSTRUMEN SOFT POWER MELALUI PELAYANAN KESEHATAN MASYARAKAT SIPIL
Abstract
This study aims to analyze the effectiveness of public health services provided by the Indonesian Army Hospital (RS TNI AD) Salak Bogor as a soft power instrument in strengthening military-civil relations. The hospital serves not only as a military medical facility but also as a center for community health outreach and a means of public diplomacy. Using a qualitative descriptive approach, data were collected through interviews, observation, and document analysis to examine the dimensions of effectiveness—service quality, accessibility, responsiveness, and public trust. The findings indicate that RSAD Salak has effectively utilized its health services to enhance the image of the Indonesian Army (TNI AD) as a people-centered institution. Through its integrated outreach programs, rapid response to health crises, and open collaboration with civilian institutions, the hospital demonstrates how defense institutions can exert non-coercive influence through humanitarian engagement. However, challenges remain in digital transformation and inter-institutional coordination. The study concludes that strengthening health service capacity and public communication is essential for sustaining TNI AD’s soft power in the civilian health domain.
References
Creswell, J. W., & Creswell, J. D. (2018). Research design: Qualitative, quantitative, and mixed methods approaches (5th ed.). Thousand Oaks, CA: SAGE Publications.
Dwiyanto, A. (2018). Reformasi birokrasi publik di Indonesia. Yogyakarta: Gadjah Mada University Press.
Effendi, M. A., & Supriyanto, B. (2022). Military-civil cooperation in humanitarian response: The role of military hospitals in Indonesia. Jurnal Pertahanan dan Bela Negara, 12(2), 145–164. https://doi.org/10.33172/jpbn.v12i2.2022
Fathurrahman, M., & Wibowo, A. (2021). Evaluating the effectiveness of public hospital services in Indonesia: Lessons for service quality improvement. Jurnal Administrasi dan Kebijakan Publik, 8(3), 175–192. https://doi.org/10.23960/jakp.v8i3.2021
Fitriani, E., & Rachman, F. (2020). The soft power dimension of Indonesia’s defense diplomacy. Indonesian Journal of International Studies, 9(1), 23–39. https://doi.org/10.31227/ijis.v9i1.2020
Hamzah, R., & Wulandari, P. (2023). Digital transformation and patient satisfaction in military hospitals: A case study of Indonesia. Health Policy and Management Journal, 13(1), 64–80. https://doi.org/10.1186/hpmj.v13i1.2023
Kementerian Pertahanan Republik Indonesia. (2023). Kebijakan Operasi Militer Selain Perang (OMSP) TNI. Jakarta: Kemenhan RI.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2019). Qualitative data analysis: A methods sourcebook (4th ed.). Thousand Oaks, CA: SAGE Publications.
Nye, J. S. (2004). Soft power: The means to success in world politics. New York: Public Affairs Press.
Purwanto, E. A., & Sulistyastuti, D. R. (2020). Implementasi kebijakan publik: Konsep dan aplikasinya di Indonesia. Yogyakarta: Gava Media.
Raharjo, D., & Suryani, L. (2023). The role of military hospitals in public health services: A soft power approach. Jurnal Ilmu Pertahanan, 9(2), 117–132. https://doi.org/10.33172/jip.v9i2.2023
Santoso, A., & Nugraha, D. (2024). Strengthening trust and transparency in military hospital services: Case study in West Java. Jurnal Pelayanan Publik dan Kebijakan, 7(1), 55–74. https://doi.org/10.31227/jppk.v7i1.2024
Saputra, R., & Widodo, H. (2022). Civil-military relations in health crisis management: Lessons from COVID-19 response. Jurnal Kebijakan Pertahanan Negara, 10(2), 87–104. https://doi.org/10.31227/jkpn.v10i2.2022
Taufik, A., & Riyadi, D. (2023). Military professionalism and human security: Soft power perspectives in Indonesian defense. Journal of Defense Policy and Strategy, 15(2), 91–110. https://doi.org/10.31227/jdps.v15i2.2023
Wibisono, H., & Prakoso, F. (2021). Public trust in military-managed hospitals: A study of patient satisfaction and institutional legitimacy. Jurnal Tata Kelola Pemerintahan Daerah, 9(2), 133–152. https://doi.org/10.33021/jtkpd.v9i2.2021
Yuliani, D., & Fadillah, A. (2024). The evolution of defense diplomacy through non-military engagement: Indonesia’s humanitarian missions. Asian Journal of Security and Peace Studies, 11(1), 22–38.
