STRATEGI PENINGKATAN WISATAWAN ASING DI KOTA CIMAHI PADA TAHUN 2023
Abstract
Tourism is an important sector for a region, in this case tourism will have a positive impact on economic growth, especially for those who are directly related to tourism activities such as restaurants and lodging providers. Cimahi is one of the areas that has great potential in the tourism sector through its characteristics and resources, this characteristic is that Cimahi is known as the Military City (Green City) because there is a fairly complete history, buildings, and military facilities. This study uses a descriptive analysis type approach, the data used comes from collection techniques in the form of interviews, observations, and documentation. The Cimahi City Government has several strategies to utilize Cimahi City's resources in order to advance the tourism sector, some of these efforts are by starting to form cooperation in the sister city concept, launching the Cimahi Military Heritage Tourism program with Lifeboats (Cimahi City All-in-One) as the main transportation , the Cimahi City Tour program, as well as coordinating with the managers of tourist areas. In conclusion, these programs must be implemented properly through coordination with various parties, for example with relevant ministries and agencies as well as non-governmental organizations.
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