STRATEGI PEMERINTAH DAERAH DALAM PEMBERDAYAAN USAHA MIKRO, KECIL DAN MENENGAH DI KABUPATEN BANDUNG
Abstract
This study analyzes the strategy of the Bandung Regency Government in empowering Micro, Small, and Medium Enterprises (MSMEs) as a strategic effort to strengthen the regional economy. The research uses a descriptive qualitative approach with data obtained through interviews, documentation, and observation. The analysis focuses on policy formulation, institutional roles, and the effectiveness of empowerment programs implemented by the Office of Cooperatives and MSMEs. The results show that the Bandung Regency Government has implemented various empowerment programs, including business training, marketing facilitation, and capital access. However, the implementation is still constrained by overlapping institutional coordination, limited funding, and weak post-training mentoring. The study concludes that MSME empowerment strategies need to be reoriented toward capacity-based empowerment and sustainable entrepreneurship. Theoretically, this study strengthens the concept of collaborative governance in local economic empowerment, where effective synergy between government, private actors, and the community is crucial to achieve inclusive regional development.
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