STRATEGI DINAS PERDAGANGAN DAN PERINDUSTRIAN DALAM PENGEMBANGAN EKONOMI LOKAL DI KOTA BANDUNG

Abstract

This study aims to analyze the strategies of the Bandung City Trade and Industry Agency (Disdagin) in developing the local economy in the trade and industry sectors. These sectors play an important role in the regional economy, but still face challenges such as fluctuations in people's purchasing power, limited access to capital, and low utilization of digitalization by local businesses. The research method used is descriptive qualitative with a strategic management approach that includes environmental observation, strategy formulation, implementation, and evaluation and control. Data collection was carried out through observation at the Cibaduyut and Binong Jati industrial centers, interviews with Disdagin and business actors, and documentation studies. The results of the study show that the Bandung City Disdagin has implemented various local economic strengthening programs, such as business legality facilitation and the provision of packaging houses. However, the implementation of the strategy still needs to be strengthened through improved cross-sector coordination and digital literacy among business actors.