TEKNIK TEKNIK PROPAGANDA POLITIK JALALUDIN RAKHMAT

(Studi kasus pada Kampanye Pemilu 2014 di Kabupaten Bandung dan Kabupaten Bandung Barat)

Abstract

This  reasearch  has  goal  for  understanding  Jalaluddin  Rakhmat‟s political communication in general election 2014. Research methodology is case Study.This Research collecting data is deepth interview, document study, and field observation. This research use interactionalism symbolic theory and dramaturgis theory.

The results showed Jalaluddin Rakhmat using various techniques of political propaganda  in  political  communication  that  is  as  follows:  (1).  Nickname (name calling) is giving a bad name to the other party; (2). Iming-glinging (glittering generalities) is to use grandiose words, slogans, and twisting facts; (3) .transfer, ie to identify with authority institutions; (4) .Testimonials are the repetition of the speech of a respected or hated person to promote or belittle an intent;  (5).  Populist  (Plain  foks) that  is  placing  themselves  as  part  of  the people; (6). Stacking cards (Card Stacking) is to carefully select an accurate and logical statement; and (7). Music carts (bandwagon), which encourages the Audience to jointly move people to achieve a definite goal or victory.