DIPLOMASI PUBLIK INDONESIA DALAM MENYIKAPI HAMBATAN NON TARIF UNI EROPA TERHADAP EKSPOR CPO INDONESIA TAHUN 2017-2020
Abstract
Public diplomacy is carried out by the Indonesian government in an effort to address the non-tariff barriers of the European Union towards Indonesian CPO. This is because of the large export potential of Indonesian CPO, but hindered by the RED I and RED II policies issued by the European Union which have an impact on weakening the image of Indonesian palm oil and the volume of Indonesian CPO exports to the European Union and several other countries.
The main objective of this research is to identify, analyze, and explain Indonesia's Public Diplomacy in Responding to Non-Tariff Barriers of the European Union Towards Indonesian CPO Exports from 2017-2020 based on constructivist perspective, public diplomacy concept, international trade concept, and trade barrier concept.
The results of this research, shows the final result how the Indonesian government is responding to the European Union policies that have reduced the value of Indonesian CPO exports to the EU. Meanwhile, EU policies have a significant impact on the reputation of Indonesian CPO, leading to economic disruption in the country and a decrease in Indonesian CPO exports to some importing countries. If this issue is overlooked, it will damage the reputation of Indonesian CPO, ultimately causing trading partners to lose trust in Indonesian CPO, leading to instability and economic disturbances. This research ultimately proves and describes the efforts of public diplomacy undertaken by the Indonesian government through three dimensions of public diplomacy: news management, strategic communication, and relationship building, as efforts to counter the detrimental EU policies to the reputation of Indonesian CPO.
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