FAKTOR PENDORONG DIPLOMASI PUBLIK FILIPINA SEBAGAI TUAN RUMAH MISS UNIVERSE TAHUN 2017
Abstract
Public diplomacy through the hosting of Miss Universe 2016 is one of the Philippines' foreign policy outcomes. There is a phenomenon of the Philippine national obsession with beauty pageants and the pros and cons of using Miss Universe as an instrument of Philippine’s public diplomacy. Nevertheless, the Philippine government continues to conduct its public diplomacy as the host country of Miss Universe. The main objective of this research is expected to identify, analyze, and explain the driving factors of the Philippines' public diplomacy as the host country of the 65th edition of Miss Universe 2017 based on the perspective of constructivism, the concept of public diplomacy, nation branding, popular culture, and the concept of national interest. The results of this research shows the final result of material factor analysis using the concepts of national interest and nation branding. On the other hand, this research analyzes ideational factors that constitute Philippine national identity, namely the national obsession with beauty pageants through historical factors, religious factors, and beauty pageants as popular culture. As national identity is the root of national interest and national interest shapes action. In the end, this research prove, clarify, and elaborate the main driving factors of the Philippines' public diplomacy policy as the host country of Miss Universe.
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