STRATEGI DIPLOMASI KOREA SELATAN TERHADAP INDONESIA DALAM PROGRAM LABELISASI HALAL PRODUK MAKANAN KOREA SELATAN
Keywords:
Halal Diplomacy, Economic Diplomacy, Cultural Soft Power, Halal Policy, State and Non-State Actors
Abstract
This study aims to analyze South Korea’s diplomatic strategy toward Indonesia in responding to the halal food labeling policy. Indonesia’s halal policy, regulated under the Halal Product Assurance Law, serves not only as a domestic consumer-protection instrument but also as a form of regulatory power with cross-border implications. In this context, the study examines how the policy shapes South Korea’s diplomatic responses through economic diplomacy, the use of cultural soft power, and the involvement of state and non-state actors, using a qualitative approach based on a literature review, document analysis, and policy analysis.
The findings indicate that South Korea responds to Indonesia’s halal policy through adaptive, regulatory-compliant economic diplomacy, adjusting its production and export systems to Indonesia’s halal standards without establishing a national halal law. Cultural soft power, driven by the Korean Wave, serves as a catalyst for public acceptance but does not replace halal certification as a formal mechanism of legitimacy. Furthermore, halal diplomacy operates through a multi-actor model involving both state and non-state actors. This study concludes that halal diplomacy represents a contemporary form of value-based diplomacy that integrates regulatory power, economic diplomacy, cultural soft power, and multi-actor engagement.
References
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Elwardah, K., Yusniar, Y., Harto, B., & Solapari, N. (2024). Pengaruh sertifikasi halal, pemasaran produk halal, dan kepuasan konsumen terhadap pertumbuhan industri halal di Indonesia. Jurnal Multidisiplin West Science, 3(5), 658–669.
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Firdaus, F. (2015). Kedudukan hukum internasional dalam sistem perundang-undangan nasional Indonesia. Fiat Justisia: Jurnal Ilmu Hukum, 8(1), 36–52.
Firdaus, S., Ramdan, A. M., & Jhoansyah, D. (2022). Analisis religiusitas dan kesadaran halal terhadap keputusan pembelian Korean food di Kota Sukabumi. Management Studies and Entrepreneurship Journal (MSEJ), 3(3), 1579–1583.
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Gunawan, I. (2024). Korean cultural diplomacy: Uniting society through soft power. Jurnal Info Sains: Informatika dan Sains, 14(1), 1079–1086.
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Huy, H. T. (2024). Measuring the efficiency of the Republic of Korea’s cultural diplomacy in Vietnam under Moon Jae-in’s presidency (2017–2022). VNUHCM Journal of Science and Technology Development, 27(1), 3251–3261.
Ismail, A. (2023). Uncovering the way of K-Pop as a cultural diplomacy strategy of South Korea in Indonesia. Jurnal Studi Diplomasi dan Keamanan, 15(1), 1–19.
Japar, R., Paraikkasi, I., & Muthiadin, C. (2024). Peran lembaga sertifikasi halal dalam membangun ekosistem halal: Tantangan dan peluang. International Journal Mathla’ul Anwar of Halal Issues, 4(2), 34–44.
Jin, D. Y. (2024). The rise of digital platforms as a soft power apparatus in the new Korean wave era. Communication and the Public, 9(2), 161–177.
Kerzner, H. (2022). Innovation project management: Methods, case studies, and tools for managing innovation projects. John Wiley & Sons.
Kunkunrat, K. (2024). Korean cultural diplomacy: Uniting society through soft power. Best Journal of Administration and Management, 2(3), 157–162.
Lexy J. Moleong. (2019). Metodologi penelitian kualitatif (edisi revisi). PT Remaja Rosdakarya. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1133305
Moh, M., & Nikmah, C. (2024). Digital transformation in South Korea’s halal market development. ASEAN Journal of Halal Study, 1(1), 23–35.
Najia, R. (2023). Muslim students’ perception towards the halalness of Korean food culture in Malang. BASA Journal of Language & Literature, 3(2), 71–76.
Nihayati, A., Pertiwi, E. A., & Haripa, T. I. (2022). The analysis of South Korean gastrodiplomacy towards the increase of kimchi exports. Journal of World Trade Studies, 6(2), 53–66.
Nugraheni, E., et al. (2025). Analyzing halal concerns on Korean food using text-mining: Perspectives from Indonesian social media users. International Journal on Food System Dynamics, 1–14.
Paraswati, R., Rosyid, M., & Sa’adah, S. S. (2024). The dynamics of halal food industry: A comparative analysis of multiculturalism and bureaucracy in South Korea and Indonesia (2014–2019). Harmoni, 23(2), 180–206.
Rahma, S., Yusuf, M., & Astuti, A. F. (2024). Pengaruh Korean wave, kesadaran halal, dan harga terhadap daya beli Korean food di Kota Jambi. ECo-Buss, 6(3), 1300–1314.
Ramadhani, K., et al. (2023). Trends of cosmetics and Korean food and its halal status in Indonesian teenager perspective: A literature review. Ikesma, 19(3), 187.
Sandelowski, M. (2001). Real qualitative researchers do not count: The use of numbers in qualitative research. Research in Nursing & Health, 24(3), 230–240.
Sasongko, D. F., et al. (2024). Internalisasi nilai moderasi beragama dalam sistem ekonomi syariah pada UMKM halal. Martabe: Jurnal Pengabdian Masyarakat, 7(4), 1303–1320.
Shin, J., Seo, M., & Kwon, J. (2025). Towards a harmonious welcome: Mobilising collectivist values for Muslim-friendly policy in South Korea. Asia Pacific Journal of Tourism Research, 1–20.
Simorangkir, D. N. (2023). Cultural diplomacy and nation branding: Learning from Korean dramas in Indonesia. Asia Pacific Public Relations Journal, 25.
Sun, X. (2024). The application of the Korean wave in South Korea’s cultural diplomacy. Journal of Sociology and Ethnology, 6(3), 29–37.
Suryawan, A. S., Hisano, S., & Jongerden, J. (2022). Negotiating halal: The role of non-religious concerns in shaping halal standards in Indonesia. Journal of Rural Studies, 92, 482–491. https://doi.org/10.1016/j.jrurstud.2019.09.013
Susilawati, C., Joharudin, A., Abduh, M., & Sonjaya, A. (2023). The influence of religiosity and halal labeling on purchase intention of non-food halal products. Indonesian Journal of Halal Research, 5(2), 77–89.
Susilowati, E., & Toruan, N. S. L. (2024). Halal label: Interreligious youth’s consumption decisions regarding Korean products. Journal of Halal Product and Research, 7(2).
Susilowati, L., & Novitasari, E. S. (2025). The influence of halal label, Korean wave, and halal awareness on purchase interest in Korean food among Generation Z. Ar Rehla: Journal of Islamic Tourism, 5(2), 235–251.
Widyanto, H. A., & Sitohang, I. A. T. (2022). Muslim millennials’ purchase intention of halal-certified products: The mediating effect of attitude. Journal of Islamic Marketing, 13(6), 1373–1394. https://doi.org/10.1108/JIMA-04-2020-0117
Yoon, S.-W., & Zamorano, M. M. (2023). EU–South Korea international cultural relations in the twenty-first century. Asia Europe Journal, 21(4), 565–585.
Yun, E., & Lim, S. (2022). When does cultural diplomacy work? The effectiveness of South Korea’s diplomatic anniversary cultural events. Korea Observer, 53(2), 323–35
Asri, S. (2023). Korean wave as a tool of public diplomacy: The impact of South Korean cultural globalization in Indonesia from 2018 to 2023. Eksekusi: Jurnal Ilmu Hukum dan Administrasi Negara, 2(1), 303–317.
Assabil, Q., & Triyatno, A. (2023). Diplomasi budaya Korea Selatan & K-Pop pada 2021. Jurnal Sosial Politik Peradaban (JSPP), 4(1), 75–100.
Asy’ari, M. S., Taolo, V. F., Cangara, A. R., & Lumumba, P. (2024). The impact of South Korean gastrodiplomacy in Indonesia on the development of Korean food business opportunities. Tamalanrea: Journal of Government and Development (JGD), 1(1), 12–19.
Ayhan, K. J., & Jang, S. (2022). Inter-Korean people-to-people diplomacy: Social and cultural exchanges across the 38th parallel. The Hague Journal of Diplomacy, 18(1), 95–132.
Bãjenaru, I. R. (2022). Bangtan Boys (BTS) as part of South Korea’s cultural diplomacy and soft power strategy. Romanian Review of Political Sciences and International Relations, 19(1), 156–180.
Cahyati, A. N., & Fikriyah, K. (2024). Pengaruh labelisasi halal dan halal awareness terhadap keputusan pembelian Korean food pada Gen-Z Muslim Jawa Timur. Jurnal Ekonomika dan Bisnis Islam, 7(1), 85–96.
Cho, S.-Y., Claus-Kim, D., Lee, E.-J., & Lee, S. (2023). The rise of South Korea’s soft power in Europe: A survey analysis of public diplomacy. Korea Observer, 54(2).
Darmanto, D., Cahyo, E. N., Nengrum, Y. S., & Adefiannisa, F. J. (2025). Linguistic diplomacy: The role of Korean language in Indonesia–South Korea relations. Jurnal Multidisipliner Bharasumba, 4(3), 401–419.
Desky, H., & Rijal, S. (2025). The role of halal certification in enhancing global trade and market access. In Proceedings of the 9th International Conference on Strategic and Global Studies (ICSGS 2025) (pp. 82–94).
Dirir, K. A. (2022). Japan and South Korea’s implication of soft power: Cultural aspects, education, and foreign aid diplomacy. Humanities and Social Sciences, 10(4), 271–280.
Elwardah, K., Yusniar, Y., Harto, B., & Solapari, N. (2024). Pengaruh sertifikasi halal, pemasaran produk halal, dan kepuasan konsumen terhadap pertumbuhan industri halal di Indonesia. Jurnal Multidisiplin West Science, 3(5), 658–669.
Fahrisa, T. R. (2022). Exports driven by Hallyu increasing South Korea’s economic growth: A cultural diplomacy approach. Jurnal Hubungan Internasional, 15(1).
Fazry, M. M., Situmeang, N., & Astuti, W. R. D. (2022). Case study of South Korean cultural diplomacy towards Indonesia: SM Entertainment as a non-state actor in promoting K-Pop culture in Indonesia. Jurnal Pendidikan dan Konseling, 4(5), 4374–4386.
Firdaus, F. (2015). Kedudukan hukum internasional dalam sistem perundang-undangan nasional Indonesia. Fiat Justisia: Jurnal Ilmu Hukum, 8(1), 36–52.
Firdaus, S., Ramdan, A. M., & Jhoansyah, D. (2022). Analisis religiusitas dan kesadaran halal terhadap keputusan pembelian Korean food di Kota Sukabumi. Management Studies and Entrepreneurship Journal (MSEJ), 3(3), 1579–1583.
Gaus, G., & Thrasher, J. (2021). Philosophy, politics, and economics: An introduction. Princeton University Press.
Glodev, V., Wijaya, G., & Ida, R. (2023). The Korean wave as the globalization of South Korean culture. Wacana: Jurnal Ilmiah Ilmu Komunikasi, 22(1), 108–120.
Gunawan, I. (2024). Korean cultural diplomacy: Uniting society through soft power. Jurnal Info Sains: Informatika dan Sains, 14(1), 1079–1086.
Hadi, A. (2021). Penelitian kualitatif: Studi fenomenologi, case study, grounded theory, etnografi, biografi. CV. Pena Persada.
Huy, H. T. (2024). Measuring the efficiency of the Republic of Korea’s cultural diplomacy in Vietnam under Moon Jae-in’s presidency (2017–2022). VNUHCM Journal of Science and Technology Development, 27(1), 3251–3261.
Ismail, A. (2023). Uncovering the way of K-Pop as a cultural diplomacy strategy of South Korea in Indonesia. Jurnal Studi Diplomasi dan Keamanan, 15(1), 1–19.
Japar, R., Paraikkasi, I., & Muthiadin, C. (2024). Peran lembaga sertifikasi halal dalam membangun ekosistem halal: Tantangan dan peluang. International Journal Mathla’ul Anwar of Halal Issues, 4(2), 34–44.
Jin, D. Y. (2024). The rise of digital platforms as a soft power apparatus in the new Korean wave era. Communication and the Public, 9(2), 161–177.
Kerzner, H. (2022). Innovation project management: Methods, case studies, and tools for managing innovation projects. John Wiley & Sons.
Kunkunrat, K. (2024). Korean cultural diplomacy: Uniting society through soft power. Best Journal of Administration and Management, 2(3), 157–162.
Lexy J. Moleong. (2019). Metodologi penelitian kualitatif (edisi revisi). PT Remaja Rosdakarya. https://opac.perpusnas.go.id/DetailOpac.aspx?id=1133305
Moh, M., & Nikmah, C. (2024). Digital transformation in South Korea’s halal market development. ASEAN Journal of Halal Study, 1(1), 23–35.
Najia, R. (2023). Muslim students’ perception towards the halalness of Korean food culture in Malang. BASA Journal of Language & Literature, 3(2), 71–76.
Nihayati, A., Pertiwi, E. A., & Haripa, T. I. (2022). The analysis of South Korean gastrodiplomacy towards the increase of kimchi exports. Journal of World Trade Studies, 6(2), 53–66.
Nugraheni, E., et al. (2025). Analyzing halal concerns on Korean food using text-mining: Perspectives from Indonesian social media users. International Journal on Food System Dynamics, 1–14.
Paraswati, R., Rosyid, M., & Sa’adah, S. S. (2024). The dynamics of halal food industry: A comparative analysis of multiculturalism and bureaucracy in South Korea and Indonesia (2014–2019). Harmoni, 23(2), 180–206.
Rahma, S., Yusuf, M., & Astuti, A. F. (2024). Pengaruh Korean wave, kesadaran halal, dan harga terhadap daya beli Korean food di Kota Jambi. ECo-Buss, 6(3), 1300–1314.
Ramadhani, K., et al. (2023). Trends of cosmetics and Korean food and its halal status in Indonesian teenager perspective: A literature review. Ikesma, 19(3), 187.
Sandelowski, M. (2001). Real qualitative researchers do not count: The use of numbers in qualitative research. Research in Nursing & Health, 24(3), 230–240.
Sasongko, D. F., et al. (2024). Internalisasi nilai moderasi beragama dalam sistem ekonomi syariah pada UMKM halal. Martabe: Jurnal Pengabdian Masyarakat, 7(4), 1303–1320.
Shin, J., Seo, M., & Kwon, J. (2025). Towards a harmonious welcome: Mobilising collectivist values for Muslim-friendly policy in South Korea. Asia Pacific Journal of Tourism Research, 1–20.
Simorangkir, D. N. (2023). Cultural diplomacy and nation branding: Learning from Korean dramas in Indonesia. Asia Pacific Public Relations Journal, 25.
Sun, X. (2024). The application of the Korean wave in South Korea’s cultural diplomacy. Journal of Sociology and Ethnology, 6(3), 29–37.
Suryawan, A. S., Hisano, S., & Jongerden, J. (2022). Negotiating halal: The role of non-religious concerns in shaping halal standards in Indonesia. Journal of Rural Studies, 92, 482–491. https://doi.org/10.1016/j.jrurstud.2019.09.013
Susilawati, C., Joharudin, A., Abduh, M., & Sonjaya, A. (2023). The influence of religiosity and halal labeling on purchase intention of non-food halal products. Indonesian Journal of Halal Research, 5(2), 77–89.
Susilowati, E., & Toruan, N. S. L. (2024). Halal label: Interreligious youth’s consumption decisions regarding Korean products. Journal of Halal Product and Research, 7(2).
Susilowati, L., & Novitasari, E. S. (2025). The influence of halal label, Korean wave, and halal awareness on purchase interest in Korean food among Generation Z. Ar Rehla: Journal of Islamic Tourism, 5(2), 235–251.
Widyanto, H. A., & Sitohang, I. A. T. (2022). Muslim millennials’ purchase intention of halal-certified products: The mediating effect of attitude. Journal of Islamic Marketing, 13(6), 1373–1394. https://doi.org/10.1108/JIMA-04-2020-0117
Yoon, S.-W., & Zamorano, M. M. (2023). EU–South Korea international cultural relations in the twenty-first century. Asia Europe Journal, 21(4), 565–585.
Yun, E., & Lim, S. (2022). When does cultural diplomacy work? The effectiveness of South Korea’s diplomatic anniversary cultural events. Korea Observer, 53(2), 323–35
Published
2026-05-18
How to Cite
Syakur, A. (2026). STRATEGI DIPLOMASI KOREA SELATAN TERHADAP INDONESIA DALAM PROGRAM LABELISASI HALAL PRODUK MAKANAN KOREA SELATAN. Diplomacy and Global Security Journal : Jurnal Mahasiswa Magister Hubungan Internasional, 2(2), 1-11. https://doi.org/10.36859/dgsj.v2i2.5542
Section
Articles
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